Chengdu Intangible Cultural Heritage Expo Park Set for Dynamic Revival
On October 30, 2024, B-Ray Media Co., Ltd. (Chengdu) and Singapore's Greenwillow Creative Ventures signed a landmark MOU at B-Ray Media's Chengdu headquarters, marking the beginning of an ambitious partnership to transform the Chengdu Intangible Cultural Heritage Expo Park into a world-class destination for concerts, festivals, international exhibitions, summits, and more.
A Powerful Cross-Border Collaboration
By combining their respective strengths, both organizations aim to bring diverse, high-impact cultural and entertainment experiences to the park. B-Ray Media brings extensive expertise in media, exhibitions, advertising, and marketing, while Greenwillow Creative Ventures contributes international cultural and creative resources, introducing globally recognized projects to enrich the park's offerings.
Zhang Tao, General Manager of B-Ray Media, shared his vision: "Our collaboration is focused on maximizing the potential of the Chengdu Intangible Cultural Heritage Expo Park. Through digital innovation and the integration of top cultural and creative resources, we aim to upgrade the park's cultural experience and create a dynamic ecosystem where business, culture, and technology meet. By blending tradition with modernity and sparking creativity with market forces, we aspire to make this park Chengdu's leading cultural landmark and a magnet for new trends, contributing to Chengdu's digital and economic growth."
Theodore Chuang, Director of Greenwillow Creative Ventures, added: "Our vision is to position the Chengdu Intangible Cultural Heritage Expo Park as a global platform for culture, cuisine, film, media, sports, e-sports, and international music. We aim to foster an inclusive, vibrant environment that attracts global visitors and engages diverse communities."
October 30 also saw a series of MOUs signed by companies from China, Taiwan, Hong Kong, and Singapore, all committed to bringing world-class events, exhibitions, and special projects to the park.
What's Coming: Key Highlights
Asia's Largest Live House Leon Wang, Managing Director of ACME, announced plans for Asia's largest Live House, a 6,000-capacity venue equipped with cutting-edge sound, lighting, and visual (SLV) technology designed to deliver unforgettable concert and event experiences.
Outdoor Mega Event Lawn & Festival Plaza The Outdoor Mega Event Lawn offers tiered seating for up to 35,000 attendees, top-notch SLV capabilities, and advanced security systems. The adjoining Festival Plaza is a flexible, concrete-floored space ideal for car shows, F&B festivals, and sports gatherings. Richard Cheung, CEO of Event IMPACT Ltd, emphasized the spaces' flexibility, while Johnny Ong, COO of UnUsUaL Group, revealed he is exploring bringing Singapore's popular Beer Festival to Chengdu, among other projects.
XR World & Technical Academy Paul, Managing Director of Comte Vision, announced that XR World will become Asia's largest XR centre at 18,000 sqm, offering immersive AR and VR experiences across up to 10 simultaneous events. The facility will also function as a technical training academy to support the growth of the SLV industry.
International Ticketing Hub Kevin Lee of Elite Star highlighted that this will be Asia's first ticketing centre where visitors can purchase tickets to international events and shows worldwide. The venue will also feature a mega offline facility capable of handling large crowds and special ticket launches.
Esports Hub & Hotel A multi-purpose Esports Hub will host tournaments for a range of games, supported by telecast-ready facilities for 2,000 attendees. The accompanying Esports Hotel will cater to business travellers, leisure tourists, and gaming enthusiasts, complemented by an Esports Arena, MICE facilities, and retail amenities.
Convention Centre The Convention Centre can accommodate up to 2,000 guests and is equipped with breakout rooms featuring the latest SLV and rigging equipment. Richard Zhang of Innity Project Management Ltd, consultancy partner to Greenwillow Creative Ventures, highlighted the venue's capacity to deliver seamless experiences for both local and international MICE events.
International Food Street Thomas Chiang, Managing Director of Dining Haus, announced "The Food Empire," a vibrant food street offering a 30% local and 70% international cuisine mix, complete with bars, entertainment, and an Event Plaza for product launches and cultural showcases.
Consortium Office & Co-working Space A dedicated co-working hub will serve international companies looking to facilitate project investments, featuring meeting rooms, lounges, and community spaces.
Year-Round Entertainment
The park will host a packed calendar of events to engage both local and international audiences. Ian Chin, Executive Director of Tremendous Entertainment, plans to bring international IP shows catering to children and families for extended runs of 30 to 180 days. Also in the pipeline is the "Superstar Quarter Mile Race," a monthly charity event featuring celebrities racing supercars along a 1.5km stretch within the park.
About B-Ray Media
B-Ray Media Co., Ltd. is affiliated with Chengdu Media Group, listed on the Shanghai Stock Exchange since November 1995 (stock code: SH600880). A large state-owned cultural media company, B-Ray Media focuses on the digital cultural and creative economy, spanning media and film, fashion, music and art, cultural tourism, exhibition advertising, education, and consulting.
About Greenwillow Creative Ventures
Greenwillow Creative Ventures Pte Ltd is a collaboration between three industry veterans dedicated to delivering unique leisure, entertainment, and dining experiences across Asia. Their key business areas include investment promotion, project planning, design and development, concept planning, and events across major Asian cities.
For more information or to explore partnership opportunities, contact Theodore Chuang at theodorechuang@greenwillow.com.sg